Food Wrap: Packages That Sell
Category: Books,Arts & Photography,Graphic Design
Food Wrap: Packages That Sell Details
Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal. Read more
Related
- Guitar: The First 100 Chords for Guitar: How to Learn and Play Guitar Chords: The Complete Beginner Guitar Method
- The Future Is Female Wall Calendar 2020
- Meridee Winters Chord Crash Course: Approved for Singers, Songwriters, Kids and Klutzes
- A First Book of Christmas Songs for the Beginning Pianist: with Downloadable MP3s
- Coding with Confidence - The "Go To" Dental Coding Guide 2020 edition
- The Enjoyment of Theatre (9th Edition)
- John W. Schaum Piano Course: Pre-A : The Green Book
- The Fashion Sketchpad: 420 Figure Templates for Designing Looks and Building Your Portfolio (Drawing Books, Fashion Books, Fashion Design Books, Fashion Sketchbooks)
- Selections from Rolling Stone Magazine's 500 Greatest Songs of All Time: Guitar Classics Volume 2: Classic Rock to Modern Rock (Easy Guitar TAB) (Rolling Stones Classic Guitar)
- Led Zeppelin by Led Zeppelin
Reviews
I was disappointed for two reasons: this is not a textbook of "packages that sell"--it's an exhibit of interesting and edgy packaging that may or may not "sell". My biggest problem with the book was that the text was VERY hard to read because there was no punctuation! It's amazing what commas can do, and I finally gave up trying to read and reread passages that had no punctuation except a period now and then. And I guess I was expecting to learn some of the basic and almost subliminal techniques of packaging that break through the clutter and sell a product. I pretty much flipped through the book in less than 1/2 hour and haven't picked it up since.
